Five airlines showing interest in operating from Castellón Airport

Despite that still there is neither a date of inauguration or start-up date for  Castellón airport, negotiations are ongoing for which airlines are committed to operate once operational. The provincial deputy of tourism, Susana Marqués, said yesterday that five companies have shown “real interest” in setting routes with Castellón and named Air Nostrum, Ryanair, Blue Air, Wizzair and Jet2.com. The latter two are low-cost airlines that usually operate with Britain and, according to the deputy, the interest shown “seems to indicate their operability” in the future airport.  Marqués also added that despite negotiations with the tour operator Natalie Tours , that works in the Russian market, the negotiations are not advanced since, among other things, they operated mainly from Reus, where they use different links.
The deputy admitted that, once again, the airport will not meet the deadlines predicted by the President of the Diputación of Castellón, Carlos Fabra, who said that the opening ceremony would take place before the next tourism fair, Fitur, that starts on the 19th of this month. Susan Marqués reiterated that the delay in the realignment of the power line has caused this lateness and gave the project completion as March.  Therefore, another edition of Fitur will arrive with Castellón unable to promote holiday packages linked to air transport.  Once again, the Deputy tried to put the responsibility for the delays on the Ministry of Development , although it is the promoter Aerocas that still has not submitted the documentation for the required authorizations.

Farewell to the Costa Azahar brand

The new logo

The Costa Azahar brand has gone, at least, the image that, from now on, will give the The Provincial Tourist Board of Castellon. The re-branding  has also dispensed with the tourism slogan “Interior” which until now accompanied the image, like the name of this piece of coast. After ten years, the board decided to change this image in order to update and conform to new trends in marketing and the market.

The deputy of Tourism, Susan Marquis stated “It’s not that it hasn’t borne fruits, it’s that we needed to adapt”. So, it was decided to emphasize the name of the territory, Castellón, as the product and to use two different slogans according to the recipients of the campaigns. For the domestic market “Castellon” will be accompanied by the slogan “Mediterranean” whilst for the international, the legend will be “Spain.” The choice of these, explained the manager of the board, Virginia Ochoa, is that “they are concepts that already have assigned values.” Furthermore, depending on the campaigns, together with “Castellon”  will be the themes golf, culture, cuisine and events.

The update has also affected the logo, that until now, consists of a spiral coil with  blurred colors, from yellow to blue. The image that has been updated and simplified, will just be blue and is integrated as the letter “C” of  Castellon.